Untitled

• Premortem
• Notion
• Read his Substack
• Tools he uses
  • Webflow.io
  • Typeform
  • Gmail
  • Airtable
  • https://www.podpage.com/
  • Megaphone
• Look at his ProductHunt
• Thought process - poker table
  • Lists - Forbes Midas
    • Methodology
    • Utilizing existing content
    • Repeatability
    • Lists - CPOs, CFOs, LPs, New Media execs
      • Rising stars
    • Need a name
    • Flywheel of content
  • Newsletter that tracks people movement (those who are “in between” things)
    • Politico Playbookers
    • Axios
    • theSkimm
• Q1 goals: https://twitter.com/eriktorenberg/status/1749129524875547085
• Things I scrapped from marketing plan in favor of speed/iteration:
  • Article in Erik’s substack
  • Reaching out to journalists to get coverage
  • Blurbs in all other Turpentine podcasts
  • ProductHunt launch