How long did I spend?

~11 hours on the project deliverables shown here.

This doesn’t include an additional ~4 hours for idea/assignment selection and countless hours bingeing Turpentine podcasts (primarily Media Empires almost finished both seasons - around 17 hours worth of content - since starting 2 weeks ago).

Assignment selection

Chosen product: List - “Turpentine 25” for CPOs and CFOs

• Why?
  • Model/methodology
  • Priority per Erik’s Q1 goals tweet
  • Ability to expand on existing podcast properties
  • Interested in reputation game

OKRs

Objective

Establish Turpentine as an authority on reputation for people leaders (CPOs, CHROs, etc) and CFOs in tech.

Key Results

• 1,000 combined new followers to HR Heretics and Run the Numbers (subscribers to both newsletters + new subscribers to both YouTube channels) within 90 days of launch.
• 1,000 combined additional podcast downloads over baseline of HR Heretics and Run the Numbers within 90 days after launch.
• Created a repeatable playbook for creating new Turpentine lists.

90-day project plan overview

• 1st 45 days - list of top 25 CPOs in tech
• 2nd 45 days - iterate, improve, and solidify list “playbook” with 2nd list - list of top CFOs in tech

Team Assumptions

1st 45 days overview

• Weeks 1-2
  • Solicit/research candidates
  • Draft methodology
  • Build out site scaffolding